Double Edge PR - Our Offering

Our Offering

Double Edge is more than a public relations company, providing a range of communications services that may assist a company in communicating its key message or messages to its target audience. Our passion is to develop the most effective communications strategy for you and to implement it smoothly and successfully.

Double Edge PR also enjoys associations with a range of professional suppliers including freelance writers/editors, graphic designers, photographers, media dissemination companies and PR practitioners. We utilise these suppliers when required and coordinate all activity.

Our Core Services

	Strategic Communications Partner PR doesn’t happen overnight and it is important to invest time and energy in it. Double Edge provides clients with strategic advice on their communications activity, managing long-term PR programs that meet with a client’s key objectives and outcomes. Our partnership approach ensures that we are in the loop on what is happening in your organisation and flexible enough to adjust the PR program accordingly, thus ensuring the campaign is dynamic and relevant at all times.
	Professional Writing Communicating to your internal audience is just as important as communicating to your potential business partners and Double Edge can assist with a range of professional writing services. We assist clients with online staff newsletters and corporate publications, as well as developing scripts for TV advertorials or stage demonstrations at the Home Show! We assist clients with monthly publications as well as projects. We have a network of graphic designers and photographers to ensure that the end result is first class!
	Media Training First impressions really do count and it is imperative to have key spokespeople trained to handle media interviews. We undertake a proprietary media training package with clients that ensure they have the skills and confidence to deliver key corporate messages succinctly and effectively. Our media training program includes: Formulation of Key Messages Background of Key Media Categories Interview Technique Rehearsal Scenarios Tips
	Media Relations Every story has an angle… you just need to know where to look! We assist clients in developing campaigns that are newsworthy and cut through the clutter, thus maximising coverage in the mass media. Double Edge provides clients with a comprehensive media relations program including: Media materials including press releases and media kits Press office to assist with media requests Editorial features Product placement Competitions/give-aways
	Issues and Crisis Management We assist clients in developing an issues and crisis management plan should things go wrong, and we also work with clients when things do! A crisis management plan is invaluable, ensuring you are at the ready when a product recall is required or a negative news story is about to break in the media. We have worked with a range of companies from food and beverage through to technology, providing them with communication plans to successfully manage any potential crisis. We also assist clients in managing a crisis when it breaks, coordinating their communications with key stakeholders.
	Community Campaigns Double Edge makes a commitment to contribute PR to charities and community groups. We are currently assisting United Way Sydney in raising its community profile. The not for profit organisation meets the needs of Sydney’s disadvantaged by coordinating corporate support for up to 50 community organisations through corporate activities including payroll deduction and staff volunteer activities. In the past we have worked with Centacare in raising awareness of foster care for adolescents, as well as provided assistance to Kids Help Line and the Salvation Army.
	Product Launches Staging a product launch is a memorable way of ensuring that the media recall your product… at least it should be! We work with clients to ensure that key ingredients such as the time of day, choice of location and presentation format ensure a successful turnout whether it be small or large scale. We work with clients on a range of launch styles from hosting small, intimate media briefings in-house at key publishing houses through to larger scale events. Double Edge has experienced event management personnel, who ensure every need is anticipated and managed professionally.
	Sponsorship Leveraging We have vast experience in assisting clients in leveraging their sponsorship dollar whether it be sponsoring sports people, a stylish fashion show or family picnic for 10,000 people. We are also able to assist clients in a number of ways: Our media training program includes: Sourcing sponsorship opportunities Identifying potential sponsors to partner their events Leveraging their sponsorships
	Promotions Creating a buzz in the street is certainly one way to grab attention, whether it be for a new online company or a brand of sexy underwear. We assist clients with grassroots promotions from street campaigns to more targeted locations. Some of these have included trialing a new brand of alcohol in some of the city’s cooler venues and targeting beach goers with the latest in waxing. Additionally, we work with a range of media in developing and implementing exciting reader promotions and give-aways.