Company Overview

Double Edge PR is a boutique company that combines passion and experience with an unlimited imagination!

Double Edge PR offers a comprehensive range of PR services including strategic communications and planning, media relations, professional writing, product launches, promotions, event management, sponsorship leveraging, corporate communications, community relations, media training and issues and crisis management.

Double Edge was set up by twin sisters, Simone and Michelle Larmer, who each has more than 20 years experience across public relations, marketing and journalism.  Prior to opening Double Edge PR in 2002, they successfully managed a boutique PR company under the Clemenger BBDO banner.

Double Edge has assisted a diverse range of clients in the fields of consumer, entertainment, home/lifestyle, fashion, corporate, technology, travel, health and education.  The PR agency boasts a creative track record, senior level experience and a results driven approach. 

Double Edge adopts a partnership approach, enjoying regular contact and dialogue with clients from the outset.  Communication strategies are developed in consultation, and the implementation of a program is discussed and evaluated throughout.