A great media pitch will grab attention, offer a brief explanation of a particular issue and entice journalists to tell your story. It is critical that PR practitioners craft a media pitch that is unique, engaging and relevant to the journalist and their audience. Here...
It’s been blogger events central in the Double Edge office for the past few months, and with almost 10 blogger events under our belt just in the past two months, we thought we would share our top 10 tips for working with bloggers. Over the past...
A media release is an economical and effective way to communicate information between an organisation and the media – but only if the media release has been written with the media in mind! When deciding on which story to cover, a journalist will assess the story...
It’s that time of year again! Disney Live! is back and this year Mickey and his friends are taking audiences on a talent search adventure with Mickey’s Rockin’ Road Show. At Double Edge we are huge fans of the show and have been the national...
It’s been a busy week at Double Edge PR! On Thursday, Double Edge hosted a Shoe Styling Morning Tea on behalf of Mister Minit. Our VIP media guests were treated to Mister Minit’s top tips for looking after your shoes and a shoe styling session...
On Tuesday, Double Edge assisted in officially launching the 2012 Ocsober campaign at Martin Place, Sydney. To kick off this year’s initiative, the Double Edge team, Life Education and healthy drinks brand Emma & Tom’s held a lunchtime event with appearances by Ocsober ambassadors Richard...
Long before the sun graced us with its presence two bright eyed members of the Double Edge team embarked on a mission to spread the good news to the top radio breakfast teams – Disney On Ice presents Let’s Celebrate was on sale TODAY! And...
Today we organised a Special Morning Wellness Retreat for Australia's leading weight loss brand, IsoWhey at Sydney's Andrew Boy Charlton. Check out Tanya Poljak's post from her blog, Every Girl's Answer to see more about this decadent media pamper session on Sydney harbour! http://www.everygirlsanswer.com/2012/02/isowhey-event-at-andrew-boy-charlton.html ...
One of our favourite clients, the Australian International Furniture Fair (AIFF) showcased some wonderfully talented speakers at this year’s International Seminar Series. One of our favourite’s was Hollywood’s most sought after interior designer, Martyn Lawrence-Bullard from the Foxtel series Million Dollar Decorators! Martyn, whose clientele...
Double Edge PR are ecstatic to be working as the publicists for Ocsober 2011. Ocsober is a fundraising initiative that encourages Australians to give up alcohol for the month of October and raise funds for Life Education to continue undertaking its health and drug education...